Schooled-Persuasive Writing Project-Lesson 3-Persuasive Techniques

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Schooled-Persuasive Writing Project-Lesson 3-Persuasive Techniques

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  1. Persuasion

    Slide 2 - Persuasion

  2. ObjectivesEssential Question(s) and Standards

    Slide 3 - ObjectivesEssential Question(s) and Standards

    • By the end of this lesson you should be able to:
    • Define persuasion
    • Define logical and emotional appeal
    • Identify different ways to use logical and emotional appeal
    • Today we are going to learn about our persuasive writing project.
    • Essential Question: What does good persuasive writing look like?
    • State Standards:CC.1.4, CC.1.4.8, CC.1.4.B, CC.1.4.8.C, CC.1.4.8.D, CC.1.4.8.E, CC.1.4.8.F, CC.1.4.8.G, CC.1.4.8.H
    • Student Terms: Write to persuade my classmates to vote for me as their class president
  3. Vocabulary

    Slide 4 - Vocabulary

    • Persuasion
    • Logical Appeal
    • Emotional Appeal
    • Facts
    • Statistics
    • Loaded Language
    • Figurative Language
    • Stories and Personal Experiences
  4. Recap

    Slide 5 - Recap

    • USBee’s
    • USBee’s
    • A thesis statement is the main idea of your paper
    • A thesis statement is one sentence.
    • The thesis statement is the last sentence in your introductory paragraph of your paper
    • It states the writer’s opinion about his or her topic.
  5. Take a couple of minutes and think about what you already know about persuasive writing.

    Slide 6 - Take a couple of minutes and think about what you already know about persuasive writing.

    • What do you already know?
  6. Persuasive Writing

    Slide 7 - Persuasive Writing

    • Persuasion-to make someone think, feel, or act a certain way
    • Persuasive Writing- To write in a way that will make someone think, feel, or act a certain way
  7. Persuasive Writing

    Slide 8 - Persuasive Writing

    • Logical Appeal- a method of persuasion based on evidence and reasoning.
    • Emotional Appeal- a method of persuasion based on feelings.
    • What does good persuasive writing look like?
    • In order to get people to think, feel, or act a certain way, you must appeal to both their logic and emotion. In simpler terms you must appeal to their mind and their heart (feelings)
  8. Logical Appeals

    Slide 9 - Logical Appeals

    • Provide your audience with:
    • Facts
    • Statistics
  9. Facts

    Slide 10 - Facts

    • Facts are statements from reliable sources about real things.
    • Example: Your topic sentence claims that cheetahs are the fastest animals on land.
    • Now you have to back up that claim with some hard evidence!
    • Fact: Cheetahs have a sprinting speed of up to 71 mph.
    • Fact: Loose hip and shoulder joints help the cheetah extend its reach while running, enabling short bursts of high speed.
    • Sources: Encylopedia Brittanica, BBC Nature Collections
  10. Statistics

    Slide 11 - Statistics

    • Statistics are facts expressed in numbers, based on data from samples and populations.
    • Example: Your topic sentence claims that the Chinese are big users of the Internet.
    • Statistic: A study in 2010 counted Chinese users at over 440 million, second only
    • to English users who number about 537 million.
    • Statistic: The Chinese spend more time online than people in the U.S.,
    • almost two billion hours per week compared to less than 130 million hours
    • spent online by U.S. users.
    • Sources: Internet World Stats, Forbes.com
  11. Quick Review

    Slide 12 - Quick Review

    • Which of the following statements is a fact?
    • A. Bananas are the best fruit on a summer day.
    • B. She is the coolest girl in school!
    • C. The whale can grow as big as 100 feet long!
  12. Emotional Appeals

    Slide 13 - Emotional Appeals

    • Provide your audience with:
    • Loaded Language
    • Figurative Language
    • Stories or Personal Experiences
  13. Loaded Language

    Slide 14 - Loaded Language

    • Abortion
    • Evolution
    • Peace
    • Justice
    • Death
    • Divorce
    • Disease
    • Confident
    • Most important
    • Strongly recommend
    • Worthwhile
    • Choice
    • Trustworthy
    • Damaging
    • Horrible
    • Shocking
    • Shameful
    • Outrageous
    • Words, phrases, and overall verbal and written communication that is intended to inspire emotion in the reader or listener.
  14. Figurative Language

    Slide 15 - Figurative Language

    •  Language that uses words or expressions with a meaning that is different from the real interpretation or meaning.
    • The sky misses the sun at night.
    • I move fast like a cheetah.
    • Her head was spinning from all the new information.
    • The toast jumped out of the toaster.
    • I’ve told you a million times to clean your room!
  15. Stories OR Personal Experiences

    Slide 16 - Stories OR Personal Experiences

    • An event or tale about imaginary or real people OR an event about yourself.
  16. Quick Review

    Slide 17 - Quick Review

    • Which methods can you use to appeal to someone emotionally?
    • A. Loaded Language
    • B. Personal Experiences
    • C. Statistics
    • D. A and B
  17. Global Action for Children

    Slide 18 - Global Action for Children

    • As you watch this video, take notes on the different appeals that Angelina Jolie uses to persuade her audience.
    • Facts
    • Statistics
    • Loaded Language
    • Figurative Language
    • Stories or Personal Experiences
  18. Facts/ Statistics:

    Slide 19 - Facts/ Statistics:

    • Loaded Language:
    • Figurative Language
    • Story or Personal Experience:
    • Which of these play into our logic?:
    • Which of these play into our emotions?:
  19. Summary

    Slide 21 - Summary

    • Persuasion is when you make someone think, feel, or act a certain way
    • In order to affectively persuade someone, you must appeal to both their logic and emotion.
    • Logical appeals include facts and statistics
    • Emotional appeals include loaded language, figurative language, stories, or personal experiences.
  20. Define persuasion

    Slide 22 - Define persuasion

    • Define logical and emotional appeal
    • Identify different ways to use logical and emotional appeals
    • Checklist
  21. Dig Deeper

    Slide 23 - Dig Deeper

    • http://safeshare.tv/w/PqDnuaSZph
    • Check out the link below to view President Obama’s State of the Union speech, and see if you can identify the persuasive techniques he is using!
  22. I’ve got Skills!

    Slide 24 - I’ve got Skills!

    • You will apply these new skills to the prewriting phase of your project.
    • You will begin using these persuasive techniques in the outline of your speech.
  23. Stay Tuned!

    Slide 25 - Stay Tuned!

    • Introductory Paragraph