LEGO JW- GaME SALES PITCH - Michael Lewis

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LEGO JW- GaME SALES PITCH - Michael Lewis

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  1. LEGO Jurassic world - GaME SALES PITCH

    Slide 1 - LEGO Jurassic world - GaME SALES PITCH

    • Michael Lewis
  2. Lego is a winner

    Slide 2 - Lego is a winner

    • TT Studios and WB Games have always succeeded with LEGO Titles
    • Established Brand
    • Establish Partnership
    • Established Customer Base
    • LEGO Jurassic World will be the biggest yet!
  3. Game features

    Slide 3 - Game features

    • Like never before
  4. 4 Jurassic Movies

    Slide 4 - 4 Jurassic Movies

    • 1 COLOSSAL GAME
    • 4 JURASSIC MOVIES
  5. GAMe features

    Slide 5 - GAMe features

    • Actual movie talent VO
    • Clever girl…
    • ACTUAL MOVIE TALENT
  6. Slide 8

    • PLAYABLE DINOSAURS
  7. Slide 9

    • We’re a great match!
    • LEGO JW Target Consumer
    • Primary/Secondary School Children
    • Ages 6-14
    • Prime LEGO VG years
    • GAME.co.uk Online Traffic
    • Parents and Giftbuyers
    • Love LEGO, Love Jurassic franchise
    • Want their kids to love it too
  8. Slide 10

    • Marketing support
    • Prehistoric Edition
    • GWP: Includes the new genetically modified Indominus Rex
    • 1 hour of extra gameplay
    • Digital Soft bundle incl. phone wallpapers and soundboards
    • What we can offer…
    • Exclusive to GAME
  9. Homepage placement

    Slide 11 - Homepage placement

    • GAME.co.uk
  10. mockup

    Slide 12 - mockup

    • GAME.co.uk
    • BUY NOW
  11. Social media promotions

    Slide 13 - Social media promotions

    • Promoted posts across all of GAME and WB’s social media sites.
    • Drive awareness of the game
    • Circulate Assets
    • Generate Buzz
    • Drive Sales
    • GAME:198K Followers
    • WB:
    • GAME:616K likes
    • WB:
    • GAME:29K Subscribers
    • WB:
  12. Synergy!

    Slide 14 - Synergy!

    • Synergy
  13. Slide 15

    • Jurassic World Movie
    • TV Spot campaign to take advantage of the already existing Universal campaigns
    • Leveraging Universals social presence
    • DVD inserts and including the LEGO JW trailers on disc
    • Universal:89.1K
    • JW: 14.5K
    • Universal:161K
    • JW: 277K
  14. Slide 16

    • Jurassic World LEGO Sets
    • Marketing collateral will be included in all LEGO Jurassic World Gift sets
    • LEGO Jurassic World marketing assets such as trailers and screenshots will be featured heavily on LEGO.com
    • LEGO Jurassic world game pods at LEGO land
    • Placement of ads in LEGO Magazine
  15. Slide 17

    • Challenges we may faCE
    • Brand Fatigue
    • Exclusives to other retailers as well
    • Release window may take interest away from Jurassic World with Inside Out
  16. What did you think?

    Slide 18 - What did you think?