AntoniaArmstrongMiniLesson

Welcome to our lesson: The Marketing Plan. During this lesson you will learn why it is important to have a marketing plan and be able to explain the purpose of a marketing plan. At the end of the lesson you will be able to take a quiz to test how much you have learned. Let’s get started! - The marketing plan serves as a road map foal all marketing activities of the firm for the next year - Ensures that marketing activities are in agreement with the corporate strategic plan - Assists in the budgeting process to match resources with marketing objectives Tips for writing the executive summary: - Write it for top executives - Limit the number of pages between two and four - Use short sentences and short paragraphs - Read and reread before final submit

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AntoniaArmstrongMiniLesson

Created 2 years ago

Duration 0:01:50
lesson view count 16
Welcome to our lesson: The Marketing Plan. During this lesson you will learn why it is important to have a marketing plan and be able to explain the purpose of a marketing plan. At the end of the lesson you will be able to take a quiz to test how much you have learned. Let’s get started! - The marketing plan serves as a road map foal all marketing activities of the firm for the next year - Ensures that marketing activities are in agreement with the corporate strategic plan - Assists in the budgeting process to match resources with marketing objectives Tips for writing the executive summary: - Write it for top executives - Limit the number of pages between two and four - Use short sentences and short paragraphs - Read and reread before final submit
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Slide Content
  1. Slide 4: Marketing Plan Video

    Slide 2 - Slide 4: Marketing Plan Video

    • Slide 3: Marketing Plan Lesson
    • Slide 8: Executive Summary Quiz
    • Slide 7: Executive Summary Video
    • Slide 6: Executive Summary Lesson
    • Slide 5: Marketing Plan Quiz
    • Slide 9: Summary
    • What to do next
  2. The Purpose of a Marketing Plan

    Slide 3 - The Purpose of a Marketing Plan

    • Slide 4: Marketing Plan Video
    • Slide 3: Marketing Plan Lesson
    • Slide 8: Executive Summary Quiz
    • Slide 7: Executive Summary Video
    • Slide 6: Executive Summary Lesson
    • Slide 5: Marketing Plan Quiz
    • Slide 9: Summary
    • What to do next
  3. Slide 4

    • Slide 4: Marketing Plan Video
    • Slide 3: Marketing Plan Lesson
    • Slide 8: Executive Summary Quiz
    • Slide 7: Executive Summary Video
    • Slide 6: Executive Summary Lesson
    • Slide 5: Marketing Plan Quiz
    • Slide 9: Summary
    • What to do next
  4.        Quiz 1

    Slide 5 - Quiz 1

    • Slide 4: Marketing Plan Video
    • Slide 3: Marketing Plan Lesson
    • Slide 8: Executive Summary Quiz
    • Slide 7: Executive Summary Video
    • Slide 6: Executive Summary Lesson
    • Slide 5: Marketing Plan Quiz
    • Slide 9: Summary
    • What to do next
  5. The Executive Summary

    Slide 6 - The Executive Summary

    • Slide 4: Marketing Plan Video
    • Slide 3: Marketing Plan Lesson
    • Slide 8: Executive Summary Quiz
    • Slide 7: Executive Summary Video
    • Slide 6: Executive Summary Lesson
    • Slide 5: Marketing Plan Quiz
    • Slide 9: Summary
    • What to do next
  6. Slide 7

    • Slide 4: Marketing Plan Video
    • Slide 3: Marketing Plan Lesson
    • Slide 8: Executive Summary Quiz
    • Slide 7: Executive Summary Video
    • Slide 6: Executive Summary Lesson
    • Slide 5: Marketing Plan Quiz
    • Slide 9: Summary
    • What to do next
  7.                   Quiz 2

    Slide 8 - Quiz 2

    • Slide 4: Marketing Plan Video
    • Slide 3: Marketing Plan Lesson
    • Slide 8: Executive Summary Quiz
    • Slide 7: Executive Summary Video
    • Slide 6: Executive Summary Lesson
    • Slide 5: Marketing Plan Quiz
    • Slide 9: Summary
    • What to do next
  8.          Summary

    Slide 9 - Summary

    • Now that you have learned about the purpose of a marketing plan and how to write an executive summary, you are ready to:
    • Post in forum 2
    • Get started on assignment 2
    • Take exam 2
    • Slide 4: Marketing Plan Video
    • Slide 3: Marketing Plan Lesson
    • Slide 8: Executive Summary Quiz
    • Slide 7: Executive Summary Video
    • Slide 6: Executive Summary Lesson
    • Slide 5: Marketing Plan Quiz
    • Slide 9: Summary
    • What to do next