G.A. Training with quiz

G.A. Training with quiz


G.A. Training with quiz

Created 3 years ago

Duration 0:14:36
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G.A. Training with quiz
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Slide Content
  1. Google Analytics

    Slide 2 - Google Analytics

    • Civitas Media’s tool of choice for collecting and analyzing the traffic to our websites!
  2. Google Analytics

    Slide 6 - Google Analytics

    • Civitas Media’s tool of choice for collecting and analyzing the traffic to our websites!
  3. Navigating around Google Analytics

    Slide 8 - Navigating around Google Analytics

    • The more sites that you have access to, the more complicated navigation becomes in Google Analytics. However, the basic reporting rail and menu structures are the same for all sites that are available to you.
  4. All Accounts

    Slide 9 - All Accounts

    • The quickest way to navigate through sites is by using the drop-down site navigator, in the top menu. Shown here:
  5. Clicking on the arrow  on the top right, or search through all of the sites that you have access to.

    Slide 11 - Clicking on the arrow on the top right, or search through all of the sites that you have access to.

    • Accounts will be grouped by the sites you were set up with initially. If you don’t know the name of the account your site is under, simply begin typing a keyword in the search box, and any related sites will appear below.
  6. Home Button

    Slide 12 - Home Button

    • The Home button, takes the user back to the entry screen where you can see all of the accounts that you have access to, these will cascade to sites by clicking on each level, and shows a quick preview of available stats.
    • The arrows in the box allow you to expand all or collapse all
  7. Reporting  Button

    Slide 14 - Reporting Button

    • The Rail
    • The basic reporting rail is shown on the left side or the screen. This rail expands as you click on each section to allow the user to drill further into the reports and data that can be found in these sections, as the reports and data changes so does the information displayed in the body of the page.
  8. Audience

    Slide 15 - Audience

    • This is probably the area that is most widely utilized. It shows information about the visit sessions to a site including information about the demographics (coming soon), and geography of the user and session data about the number of pages and frequency of their visits.
  9. Behavior

    Slide 17 - Behavior

    • The behavior sessions is all about what Users did while on your site. What content did they view, what order of pages did they navigate through the site in, where did they enter and exit the site.
  10. Real Time

    Slide 18 - Real Time

    • The Real Time section of the site provides insight into what is happening on your site at this very moment. How many Users, the pages they are on, their status as new or repeat users and much more are all available in a live setting.
  11. Intelligence Events

    Slide 21 - Intelligence Events

    • This area is for building custom alerts and tracking specific activities on the site that trigger alert events.
  12. Dashboards

    Slide 22 - Dashboards

    • The Dashboard area is for building custom reports and views of data that are specific to how you want to showcase your site. More will be discussed about this section later.
  13. Four Basic Stats

    Slide 23 - Four Basic Stats

    • Sessions
    • Users
    • Pageview
    • Average Session Duration
  14. Check out these definition.

    Slide 25 - Check out these definition.

    • Sessions
    • A visit is a continuous session on the site by an individual user. The session contains all pages viewed during the session and any sessions where the user returns to the site within a half an hour of their last activity on the site.
    • Users
    • A User is a measure of individual users on the site. Generally expressed as unique users, it is a distinct cookie/browser/ip profile that doesn’t exist for another individual user. However this is separate from registered users or any other account based measure of site users as it would apply to unregistered users as well. In reality it is a measure of computers accessing the site, not people. Two individuals utilizing the same browser on the same computer would most likely show up the same visitor unless they have independent browser profiles on the computer.
  15. Definitions…Continued:

    Slide 26 - Definitions…Continued:

    • Pageview
    • A pageview is the basic element of all site traffic. It represents the loading of a single page (and all of the content therein) by a single browser on a single computer. Sometimes represented as unique pageviews – a measure of unduplicated views of a page by a visitor during a single session (visit). As an example a visitor may visit the news index page multiple times during a single session while navigating through multiple news stories. However total pageviews is a measure of all pageview traffic, including duplicates. This number is closely tied to Ad Impressions.
    • Average Session Duration
    • Generally referenced as time on site, this is a measure of the between the first attempt by a browser to access the first file loaded as part of their first pageview of the site to the last file retrieved for the last pageview on the site during a sessions. The amount of time spent on/interacting with the site. This stat is often represented as an average time of all visit sessions or an average of all visitors. It is key to remember that any time spent on the site after the last page is loaded (i.e. reading a story) wouldn’t be recorded if the next page a visitor views is on another site. As such, numbers tend to be artificially under reported.
    • All of the above stats are best found in aggregate on the Audience section of Google Analytics, however variations of all of this data are represented in the various drill downs based on other specific content filters.
  16. Users

    Slide 28 - Users

    • Pageviews
    • Sessions
  17. Date Ranges

    Slide 33 - Date Ranges

    • Google can report stats for any past date in its database where data has been recorded for the site. To control the date range of the reports viewed on a page adjust the date settings at the top of the report.
    • The system will default to the previous 30 full days of history meaning it will start with the previous day. However if you change the date range it will hold on to that date range as you look at additional reports or even sites until you change the date settings again during your session in Google Analytics. This makes it easy to collect and compare data across multiples sites. Simply select the start and stop dates from the calendar graphics or enter in the text boxes.
  18. Date Ranges

    Slide 35 - Date Ranges

  19. The following questions are all using LaGrange Daily News....

    Slide 36 - The following questions are all using LaGrange Daily News....

  20. 17,137

    Slide 37 - 17,137

    • 6,392
  21. 484

    Slide 47 - 484

  22. Set-up a Custom Dashboard

    Slide 49 - Set-up a Custom Dashboard

  23. Your turn now!

    Slide 54 - Your turn now!

    • Please create a report then email it to: kphillips@civitasmedia.com Now we’ll know you’ve got it!
  24. 		  Thanks for participating! 				Go out, try some Analyzing for     		yourself and have a great Day!  

    Slide 55 - Thanks for participating! Go out, try some Analyzing for yourself and have a great Day! 