The role of CSR and Information Technology in Kickstarting a low Carbon Economy

MG6975_SP115_2_Aaron Cooley Author: Michael Johnson Final Project Report Presentation for Strategic Capstone Course NEC MSM-Sustainability

CSR
1.0x

The role of CSR and Information Technology in Kickstarting a low Carbon Economy

Created 2 years ago

Duration 0:57:39
lesson view count 30
MG6975_SP115_2_Aaron Cooley Author: Michael Johnson Final Project Report Presentation for Strategic Capstone Course NEC MSM-Sustainability
Select the file type you wish to download
Slide Content
Tags: CSR
  1. The role of CSR and IT in kick starting a Low Carbon Economy

    Slide 1 - The role of CSR and IT in kick starting a Low Carbon Economy

    • Michael W. Johnson
    • Masters of Science, Management
    • April 22nd, 2015
    • MG6975_SP215_2_Aaron Cooley
  2. Agenda

    Slide 2 - Agenda

    • Keys to a Low Carbon Economy
    • Acronyms and Learning Objectives
    • Problem Statement
    • Research Design
    • Literature Review
    • Value Proposition of Sustainability
    • Implementation Plan
    • Resources
    • MG6975_SP215_2_Aaron Cooley
  3. Acronyms

    Slide 3 - Acronyms

    • Commonly used terms used throughout this presentation
    • Acronym
    • Definition
    • IT
    • Information Technology
    • LCE
    • Low Carbon Economy
    • SOM
    • Sustainable Operating Model
    • GHG
    • Greenhouse Gases
    • IPCC
    • Intergovernmental Panel on Climate Change
    • CDP
    • Carbon Disclosure Project
    • CSR
    • Corporate Social Responsibility
    • MG6975_SP215_2_Aaron Cooley
  4. Learning Objectives

    Slide 4 - Learning Objectives

    • What you will take away from this presentation
    • Understand the severity of global climate change as a result of rising greenhouse gases.
    • Know how businesses and commerce contribute to greenhouse gas concentrations in the lower atmosphere.
    • Recognize the urgency for businesses to adapt their operating models to be more considerate of the environmental impacts.
    • Become familiar with how businesses are evolving their success metrics to be in line with the triple bottom line concept.
    • Know what it would take for a company to ratify a sustainability strategy, and how information technology is changing the game in how business decisions are made with regards to opportunities to reduce their carbon footprint.
    • MG6975_SP215_2_Aaron Cooley
  5. Problem Statement

    Slide 5 - Problem Statement

    • Ambiguity of Climate Change and its Impacts.
    • MG6975_SP215_2_Aaron Cooley
    • What is Climate Change? Is it real? How does it impact humans? What causes it? Should I be concerned?
    • If commerce and businesses contribute significantly to Climate Change, what is the best way to reduce this overall contribution across industry?
    • What does it take for a company to be sustainable? What are the costs associated with operating sustainably? What’s in it for the company?
    • What does the research show to prove the value of sustainable operations?
    • Why now? Why me?
  6. Thesis Statement

    Slide 6 - Thesis Statement

    • Even though the costs associated with integrating sustainability into the business model may be high and the value proposition of corporate social responsibility may be indistinct, the market for solving environmental challenges with sustainability and technology has an incredible opportunity to grow because research has shown that more companies are seeing returns on their sustainability initiatives than ever before, and emerging information technology in the realm of sustainability has the potential to kick start a lower carbon economy.
    • MG6975_SP215_2_Aaron Cooley
  7. Slide 8

    • So what?
    • What does this video mean to me?
    • Environmental degradation is a global issue
    • Climate change calls for new approaches to sustainable development that take into account complex interactions between climate and social and ecological systems.
    • The root cause is human behaviors
    • People are challenged with the reality and existence of climate change, what its long-term impacts will look like, and learning all ways of how they can make more sustainable lifestyle choices.
    • The time to act is now
    • The most predominant solution to climate change is centered on the idea of sustainability, but the challenge is that the value, and cost, of sustainability is extremely difficult to quantify.
    • MG6975_SP215_2_Aaron Cooley
  8. Shaping the problem

    Slide 9 - Shaping the problem

    • What is at stake?
    • MG6975_SP215_2_Aaron Cooley
    • Climatology
    • Corporate Social Responsibility
    • Information Technology
    • Business Opportunity & Lower Carbon Economy
  9. Research Design

    Slide 10 - Research Design

    • How do you approach understanding the issue?
    • MG6975_SP215_2_Aaron Cooley
    • Is a Low Carbon Economy Achievable?
    • Quantitative
    • IPCC Fifth Assessment Report
    • Business Case Studies
    • Qualitative
    • Defining Climate Change and Sustainability
    • Discussing value of CSR
    • Defining how technology assists in Environmental Performance Management
    • Gartner reports on perceptions of CSR and Sustainability in business
  10. Scope and Intent of Research

    Slide 11 - Scope and Intent of Research

    • How do we go about discussing the solution?
    • How can companies reduce carbon emissions?
    • How will Sustainability affect business costs and profits?
    • What does corporate environmental strategy look like?
    • How does technology assist in implementing a sustainable operating model?
    • What does sustainability mean to employees and stakeholders?
    • How does a company go about holding themselves accountable for environmental performance?
    • MG6975_SP215_2_Aaron Cooley
  11. Literature Review

    Slide 12 - Literature Review

    • How are research sources used in support of the research design?
    • All categories of research topics are relative to the implementation plan and thesis statement
    • MG6975_SP215_2_Aaron Cooley
    • Climate Change
    • Corporate Social Responsibility
    • Information Technology
    • Low Carbon Economy
  12. Climate Change

    Slide 13 - Climate Change

    • What is Climate Change…and is it really real?
    • “Climate change calls for new approaches to sustainable development that take into account complex interactions between climate and social and ecological systems.” –IPCC FAR
    • MG6975_SP215_2_Aaron Cooley
  13. Sustainability delivers value to organizations and their key stakeholders in a number of ways, ranging from the relatively low value-add of compliance and reputational risk mitigation to the higher-value and more tangible benefits associated with the positive impact on brand, operational efficiency, innovation, and the exploitation of new products, services and markets.

    Slide 14 - Sustainability delivers value to organizations and their key stakeholders in a number of ways, ranging from the relatively low value-add of compliance and reputational risk mitigation to the higher-value and more tangible benefits associated with the positive impact on brand, operational efficiency, innovation, and the exploitation of new products, services and markets.

    • “Agenda for green IT and sustainability, 2012.” Gartner, Inc. February 2012
    • Why talk about environmental sustainability?
    • Shaping the Value Proposition of Sustainability
    • Many global businesses are continuing to increase climate change action, despite a lack of long-term international agreement from the world’s major emitting countries. Research from The Carbon Disclosure Project (CDP) says that of 396 of the world’s largest companies, 68% have climate change at the heart of their business strategies, compared with 48% in 2010.
    • “Leadership for a clean revolution.” The Climate Group. June 2012
    • MG6975_SP215_2_Aaron Cooley
  14. Climate Change is real!

    Slide 16 - Climate Change is real!

    • Why? Because defensible scientific data says so…
    • MG6975_SP215_2_Aaron Cooley
  15. Corporate Social Responsibility

    Slide 18 - Corporate Social Responsibility

    • What does this look like within an organization?
    • MG6975_SP215_2_Aaron Cooley
  16. The perceptions of CSR

    Slide 20 - The perceptions of CSR

    • Do business leaders see value of CSR?
    • “To embrace environmentally sustainable development, it is not important that you become a tree-hugging hippie, nor is it vital to adopt a "principles before profits" mentality. But it is important to accept the serious impact of the environment on your business.” – McManus
    • “46 percent of company’s surveyed report that budget challenges remain an impediment to sustainability initiatives and 42 percent still find it difficult to demonstrate quantified business value and return on investment (ROI) in order to make a business case for sustainability.” – Sustainability Initiatives
    • MG6975_SP215_2_Aaron Cooley
  17. Information Technology

    Slide 21 - Information Technology

    • Does technology increase or decrease impact?
    • Technology requires energy, so theoretically technology would increase impact.
    • Realistically, advancements in technology allow further efficiency and monitoring of environmental impact which is far more valuable than the energy required to use technology.
    • MG6975_SP215_2_Aaron Cooley
  18. Using IT to support sustainability performance management

    Slide 22 - Using IT to support sustainability performance management

    • Enabling IT infrastructure
    • Helping businesses achieve environmental sustainability
    • …while improving the bottom line
    • Measure | Manage | Rethink
    • MG6975_SP215_2_Aaron Cooley
  19. Using IT to support organizational sustainability

    Slide 24 - Using IT to support organizational sustainability

    • Analyze energy use and carbon footprint
    • Analyze status of environmental sustainability initiatives
    • Streamline data collection for key environmental performance indicators:
    • Carbon footprint and related costs
    • Waste
    • Water usage
    • Share performance broadly across the organization using scorecards and dashboards
    • Business intelligence
    • Big data
    • Capture data from interconnected devices: thermostats, appliances, fixtures, equipment, vehicles, charging stations, and so on
    • Use the data to manage smart resources
    • MG6975_SP215_2_Aaron Cooley
  20. Slide 25

    • Using IT to support organizational sustainability
    • Reduce travel, commuting, and office space requirements
    • Streamline processes with a paperless office
    • Analyze energy use and carbon footprint
    • MG6975_SP215_2_Aaron Cooley
  21. Collaboration

    Slide 26 - Collaboration

    • Unified communications
    • Replace travel and commuting for meetings or training with web/videoconferencing
    • Support tele- and remote workers with team and personal file-sharing sites, plus social computing
    • Using IT to support organizational sustainability
    • Reduce travel, commuting, and office space requirements
    • MG6975_SP215_2_Aaron Cooley
  22. Slide 27

    • MG6975_SP215_2_Aaron Cooley
  23. What’s the Strategy? And when can we make it happen?

    Slide 28 - What’s the Strategy? And when can we make it happen?

    • MG6975_SP215_2_Aaron Cooley
  24. The facts of a Low Carbon Economy

    Slide 30 - The facts of a Low Carbon Economy

    • Who, what, when and how?
    • “In a sense, we may be on the cusp a possible shift to a very different kind of economy much more local, much more sustainable, and much more rooted in our daily lives, but there's no guarantee we will make that shift unless civil society mobilizes all of its powers all its energies, all the bits assets to help this shift then in 10, 20, or 30 years’ time future generations will look back at us and think we really failed the ultimate test of our era. “ –Enabling
    • “Transitioning to a low-carbon electricity system would bring the global economy an estimated $1.8 trillion in financial savings between 2015 and 2035. This is because significantly reduced operational costs associated with extracting and transporting coal and gas outweighs increased financing costs for renewable energy and losses in the value of existing fossil fuel assets.” – US Newswire
    • “In order to promote the development of Low-carbon economy (LCE), it is important to establish a scientific LCE quantitative evaluation system. Based on the concept of "life, production and environment.” – Liu, C.
    • MG6975_SP215_2_Aaron Cooley
  25. Value Proposition of Sustainability

    Slide 31 - Value Proposition of Sustainability

    • The value of combining CSR with IT is exponentially growing…
    • MG6975_SP215_2_Aaron Cooley
  26. Implementation Plan

    Slide 33 - Implementation Plan

    • How do present the value proposition of sustainability to business leaders and drive organizational change
    • MG6975_SP215_2_Aaron Cooley
  27. Sustainable Operating Model Implementation Strategy

    Slide 34 - Sustainable Operating Model Implementation Strategy

    • Mach Change Management Roadmap
    • Calls to Action for Stakeholders:
    • Organize segment leaders to introduce CSR to business model
    • 2. Establish new environmental KPI’s across all business segments
    • 3. Utilize and contribute to environmental management system
    • 4. Support and collaborate with stakeholders across the organization to drive better business and environmental performance
    • Set Sustainable goals and operational Behaviors
    • “Performance spec for Role”
    • Publish annual results to carbon disclosure project and citizenship report
    • Reinforce and recognize sustainable behaviors and efficiencies within the workforce
    • Environmental Management System
    • Launch Environmental Corporate Social Responsibility Initiative- CSR team
    • Mature information sharing technology to manage performance
    • Establish reoccurring env. Review periods with ROB
    • Use analytics to find areas of opportunity and quantify return
    • Information Technology Scope
    • MG6975_SP215_2_Aaron Cooley
    • Executive Buy-In for Sustainable Operating Model and Triple Bottom Line
  28. Implementation Plan

    Slide 35 - Implementation Plan

    • MG6975_SP215_2_Aaron Cooley
    • 1
    • Present
    • Value Proposition of CSR to Executive Leadership Team and Board of Directors
    • 2
    • Introduce the ADKAR Change Management model and SWOT analysis
    • 3
    • Map out organizational changes and headcount reports to support sustainable operation model
    • 4
    • List
    • out budgetary implications and cost forecasts
    • 5
    • Prepare
    • people managers to land changes in job and operational workflows to include environmental performance indicators.
    • 6
    • Gap analysis of IT infrastructure for environmental management system and sensors
    • 7
    • CSR Initiative Go-Live, Executive sponsor email cascade
    • 8
    • Environmental Management Go-Live
    • 9
    • Environmental Performance review process (quarterly deliverables and annual business reviews)
    • 10
    • Publication of implementation successes, and cross boundary collaboration efforts
  29. How to get started

    Slide 36 - How to get started

    • Executive buy-in: Show them the value
    • MG6975_SP215_2_Aaron Cooley
    • Mission: Sustainability is all about preserving the natural environment so future generations have the same opportunities and access to things such as natural resources, clean air, and a stable ecosystem.
    • Asks: Their information technology infrastructure should be kept up to date in order for every aspect of their business to be monitored and measured against their targeted success criteria as it relates to their mission statement.
    • Challenges: Adaptation is not an easy feat, and to make the change less disruptive, it is best to have an action plan for making the future more sustainable.
    • Deliverables: A list of preferred behaviors needs to be developed for their workforce to follow and support their environmental goals.
  30. Delivering on the vision

    Slide 37 - Delivering on the vision

    • Ratifying a Change Management Strategy and Methodology
    • MG6975_SP215_2_Aaron Cooley
  31. Why Company X is dedicated to sustainability?

    Slide 38 - Why Company X is dedicated to sustainability?

    • Commitment to software and technology innovations to help reduce environmental impact
    • Comprehensive approach to help:
    • Enable IT efficiency by ensuring IT systems use as little power as possible and only use power when they really need it
    • Use IT to support organizational sustainability by enabling staff to work in more efficient ways, reducing waste, and getting visibility into initiatives
    • MG6975_SP215_2_Aaron Cooley
  32. Resources

    Slide 39 - Resources

    • With questions: email me: mijoh@Microsoft.com
    • 88 Acres: How Microsoft Quietly Built the City of the Future. (n.d.). Retrieved January 25, 2015, from http%3A%2F%2Fwww.microsoft.com%2Fen-us%2Fstories%2F88acres%2F88-acres-how-microsoft-quietly-built-the-city-of-the-future-chapter-1.aspx
    • Altman, W. (2009). Carbon consultant [sustainable development]. Engineering & Technology (17509637), 4(10), 76-79. doi:10.1049/et.2009.1018
    • Alwyn Lim; Kiyoteru, T. (n.d). Globalization and Commitment in Corporate Social Responsibility: Cross-National Analyses of Institutional and Political-Economy Effects. 77(1), 69-98.
    • Blackburn, W. R. (2007). The sustainability handbook: The complete management guide to achieving social, economic and environmental responsibility. London: Earthscan.
    • Carrasco, J. F. (n.d). The Challenge of Changing to a Low-Carbon Economy: A Brief Overview. vol. 5, no. 1 (Mar 2014), p. 1-5.
    • Catulli, M., & Fryer, E. (2012). Information and Communication Technology-Enabled Low Carbon Technologies. Journal Of Industrial Ecology, 16(3), 296-301. doi:10.1111/j.1530-9290.2011.00452.x
    • Enabling a rapid and just transition to a low carbon economy animation (2010). (n.d.). Retrieved January 25, 2015, from https://www.youtube.com/watch?v=ysR676-MiLk
    • Executive Order 13514. (n.d.). Retrieved January 25, 2015, from http://www.epa.gov/greeningepa/practices/eo13514.htm
    • Fifth Assessment Report - Impacts, Adaptation and Vulnerability. (n.d.). Retrieved January 25, 2015, from http://www.ipcc.ch/report/ar5/wg2/
    • MG6975_SP215_2_Aaron Cooley
  33. Resources Continued

    Slide 40 - Resources Continued

    • Global Responsibility Report Goals & Progress 2013. (n.d.). Retrieved from http://www.starbucks.com/responsibility/global-report
    • Liu, C. (n.d). An Empirical Research on Evaluation of Low-Carbon Economy in Guangdong Province, China: Based on "Production, Life and Environment". vol. 5, no. 4 (Dec 2014), p. 139-152
    • The Low Carbon Economy Seminar. (2008). inFinance, 122(5), 59.
    • A Low-Carbon Energy Transition Can Save The Global Economy Trillions Over The Next 20 Years. (2014, October 9). US Newswire.
    • McManus, B. (2009, March 22). How Companies Are Investing in Sustainability. Retrieved January 25, 2015, from http%3A%2F%2Fnew.greenbiz.com%2Fnews%2F2009%2F03%2F22%2Fhow-companies-are-investing-sustainability
    • Murray, J. (Ed.). (n.d.). 2013 UN Global Compact-Accenture CEO Study on Sustainability. UN-Global Compact - Accenture CEO Study 2013: Sustainable Business and the pace of Change. Murray,James. Editor. Retrieved January 25, 2015, from http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-CEO-Study-Sustainable-Business-Pace-Change-Podcast-Transcript.pdf
    • Peter Newell; Jedrzej George, F. (n.d). Beyond CSR? Business, Poverty and Social Justice: An Introduction. 28(4), 669-681.
    • Sustainability Challenges Present Profitable Business Opportunities. (2015, January 21). Retrieved January 25, 2015, from http://www.environmentalleader.com/2015/01/21/sustainability-challenges-present-profitable-business-opportunities/
    • Sustainability Initiatives Cut Costs by 6-10%. (2009, June 9). Retrieved January 25, 2015, from http%3A%2F%2Fwww.environmentalleader.com%2F2009%2F06%2F09%2Fsustainability-initiatives-cut-costs-by-6-10%2F
    • The 21st Century Office: A low carbon economy and transformative change. (n.d.). Retrieved January 31, 2015, from https://www.youtube.com/watch?v=GwRPPj7A0MQ
    • What is Corporate Social Responsibility (CSR)? (n.d.). Retrieved January 31, 2015, from https://www.youtube.com/watch?v=E0NkGtNU_9w
    • What is Corporate Social Responsibility (CSR)? (n.d.). Retrieved January 25, 2015, from https://www.youtube.com/watch?v=E0NkGtNU_9w
    • XIE, K. (n.d.). Low Carbon Economy and Energy Technologies for a Low Carbon Future. Energy Sources Part A: Recovery Utilization & Environmental Effects, 1593-1597. doi:10.1080/15567030903021764
    • MG6975_SP215_2_Aaron Cooley