The Sweet Stop Candy Shop Ad Campaign - AI_ADVA302_W5_A2_Sergio_C
Created 1 year ago
This is a presentation of The Sweet Stop Candy Shop Ad Campaign designed to achieve the business marketing goals while remaining within a limited campaign budget. The advertising campaign must follow each of these steps towards making it a successful campaign. Because of the limited campaign budget, the Sweet Stop ad campaign will include pre-campaign research and testing. Pre-campaign research can help towards determining the potential target audience segments the campaign is aimed at reaching, along with determining any discrepancy’s in its new website, logo, ad design, website content, ad copy, message, and media choices before launching the campaign, minimizing the need to make changes to the campaign once it is launched.
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