Open House University1

Day one of preparing for an open house. Dave Kidder Productivity Coach Fresno CA Keller Williams dkidder@kw.com

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Open House University1

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Day one of preparing for an open house. Dave Kidder Productivity Coach Fresno CA Keller Williams dkidder@kw.com
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Slide Content
  1. Open House University

    Slide 1 - Open House University

    • Act one-finding the right home
  2. Mind set shift-Open homes provide information for other sellers!

    Slide 2 - Mind set shift-Open homes provide information for other sellers!

    • NAR statistics show that almost half (45 percent) of all buyers use
    • open houses as a source of information during the search process.
    • As a launching or relaunching agent, open houses represent your
    • first and easiest public opportunity to do the job of a professional
    • real estate agent by positioning yourself as the local expert and
    • offering your services to the following people:
    • 1. Buyers
    • 2. Buyers who are also selling
    • 3. Sellers
  3. Not all open houses are created equal

    Slide 3 - Not all open houses are created equal

    • Location really does matter
    • High traffic areas
    • Easy to drive to
    • Appropriate number of signs to drive traffic
    • High turn over rate
    • Near schools, churches parks or community even centers?
    • Time of the open house is as important as location
    • How long has the home been on market?
    • What time do schools get out?
    • What times do people return from work?
    • From church?
    • What time do large community events begin or end?
  4. Get your head in the game

    Slide 4 - Get your head in the game

    • 1. Walk through the entire open house process—before, during, and after.
    • 2. Practice scripts you can use throughout the process.
    • 3. Real-Play: lead generate to invite people to your open house and feed your database.
    • 4. Aim high with the Seven-Level Open House Model.
    • 5. Schedule a month of open houses.
    • 6. Leave with an action plan for an open house this weekend!
  5. Plan your open home

    Slide 5 - Plan your open home

    • Location of signs
    • Understanding the neighborhood
    • Know your values
    • Know the house
    • Ask the agent for his marketing ideas
    • The best features of the home
    • Choosing your open home
    • Search for the right home
    • New on market
    • Location
    • Vacant and empty verses occupied and staged
    • Price range that you understand
    • Well priced! Don’t reward overpriced listings
    • Find the newest listings! Sort by DOM
    • This is not only a great way to hold homes open that are fresh on the market. It is also a great way to always know what is newly listed and possibly show a buyer that you are already working with. Possibly a buyer that you found from your last open house.
    • One day on the market
    • Two Days on the market
    • Two Days on the market
    • Two Days on the market
    • Two Days on the market
    • Two Days on the market
  6. Get the word out-using the MLS

    Slide 6 - Get the word out-using the MLS

    • Make sure the listing agent posts the
    • open house notice in the MLS
    • and confirm the times and dates.
  7. Get the word out with your mobile app

    Slide 7 - Get the word out with your mobile app

    • Brag about your home!
    • Brag about what a great job the listing agent
    • did to bring such an incredibly
    • great home to market at such a
    • great price.
    • Brag about things you know
    • to be true without overstating!
  8. Get the word out-Market leader

    Slide 8 - Get the word out-Market leader

    • Get to Market Leader
    • If you have already designed a template
    • If you need to design from scrtatch
  9. Get the word out-old school

    Slide 9 - Get the word out-old school

    • Call your data base and invite them to your open house.
    • Email your market leader flyer out to your database.
  10. Open house university

    Slide 10 - Open house university

    • End of act one! If you have done all of this then you should pat yourself on the back, and be prepared for a great open house.