BeThere

Sample Integrated Marketing Communication Plan for UOP

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BeThere

Created 2 years ago

Duration 0:16:17
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Sample Integrated Marketing Communication Plan for UOP
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Slide Content
  1. Be There!

    Slide 1 - Be There!

    • iMessage and Facetime Integrated Marketing Communication Plan
  2. Target Market

    Slide 2 - Target Market

  3. Planned Reach

    Slide 3 - Planned Reach

    • Overwhelming Majority in US
    • European Majority
    • Asian Majority
    • South American Majority
    • Australian Majority
  4. Planned Media

    Slide 4 - Planned Media

    • Appeal to family and not missing any moment of their life.
    • Secure
    • Easy
    • Be There…. No matter where you are or what is happening.
    • Social Media
    • Television
    • Print
    • Families
    • Couples
    • Far Away Friends
    • Radio Campaign
    • Over the Air
    • Internet Radio Campaign
  5. Example Commercial

    Slide 5 - Example Commercial

    • Girl: “Daddy don’t go!”
    • Dad: “I have to baby. Dad has to work to keep your little tummy full.”
    • Girl: “But Daddy you never finished our story last night. I don’t know what happened to the pretty little princess.”
    • Dad: “Oh I am sorry sweetheart. Once Mommy gets you tucked into bed tonight I will make sure we finish the story.”
    • Girl: “I thought you were flying a long way away?”
    • Dad: “ I am... But don’t you worry… I will...BE THERE!!!”
    • Scene: In the driveway,
    • Dad is about to get into the
    • car to drive to the airport,
    • Daughter runs up to him as
    • he is leaving.
  6. Effective Frequency and Reach

    Slide 6 - Effective Frequency and Reach

    • Television
    • Domestically (6pm to 8pm)
    • Internationally (All Day)
    • Radio (Weekdays)
    • Print (Monthly Publications)
    • Internet and Social Media
    • Morning (6am -8am)
    • During Business Hours(9am-5pm)
    • Big Focus on International Reach
    • 85% Target to Major Countries
    • 50% to Rural International Consumers
    • Domestically Appeal to Less Saturated Demographic
    • Working Mom’s
    • Elderly
  7. Planned Budget

    Slide 7 - Planned Budget

    • Domestically
    • 560 Million
    • Internationally
    • 1.4 Billion
  8. Expected Returns

    Slide 8 - Expected Returns

    • Apple is providing the following guidance for its fiscal 2015 second quarter:
    • revenue between $52 billion and $55 billion
    • gross margin between 38.5 percent and 39.5 percent
    • operating expenses between $5.4 billion and $5.5 billion
    • other income/(expense) of $350 million
    • tax rate of 26.3 percent
    • 3X’s with Campaign!!!
  9. Life will not slow down for anyone. Don’t miss out…..

    Slide 9 - Life will not slow down for anyone. Don’t miss out…..

  10. References

    Slide 10 - References

    • Apple Reports Record First Quarter Results. (2015). Retrieved from http://www.apple.com/pr/library/2015/01/27Apple-Reports-Record-First-Quarter-Results.html
    • Price, R. (2015). Android Shipped 1 Billion Phones in 2014. Retrieved from http://www.businessinsider.com/android-1-billion-shipments-2014-strategy-analytics-2015-2