2-664: All that is new in the Windows Store

With Windows 10 it is easier than ever to build apps that run on every Windows device. The new Windows Store creates the simple path to get your apps to all devices. Come learn about the latest improvements to the store and Dev Center.

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2-664: All that is new in the Windows Store

Created 2 years ago

Duration 1:05:58
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With Windows 10 it is easier than ever to build apps that run on every Windows device. The new Windows Store creates the simple path to get your apps to all devices. Come learn about the latest improvements to the store and Dev Center.
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Slide Content
  1. Ashish Babbar				Adrian Maziak

    Slide 1 - Ashish Babbar Adrian Maziak

    • Group Program Manager Principal Program Manager
    • All that is new in the Windows Store
    • 2-664
  2. What’s new in Windows Store?

    Slide 2 - What’s new in Windows Store?

    • What’s new in Windows Dev Center?
    • Agenda slide
  3. 640K+ apps

    Slide 3 - 640K+ apps

    • Growing the store app ecosystem
    • More engaged users
    • App momentum
    • Dev momentum
    • 51% YoY
    • More sales
    • 86% YoY
    • 9.7Bcumulative downloads
    • 46% YoY
    • 744Kregistereddevelopers
    • 58% YoY gross sales
    • 90MO billing partners
    • 50M+ engaged Xbox Live members
  4. Slide 4

    • Windows 10
    • IoT
    • HoloLens
    • Surface Hub
    • Windows Desktop
    • Windows Mobile
    • Xbox
    • ONE CORE OS
    • ONE APP PLATFORM
    • ONE STORE
    • Windows 10
  5. Slide 5

    • One store, one dev center with multiple storefronts
    • Cortana
    • Device Storefronts
    • Microsoft.com Storefront
    • One Catalog
    • One Dev Center
    • Applications
    • Music
    • Games
    • Movies & TV
  6. Slide 6

    • Store Ecosystem
    • Westminster- Web apps
    • (HTML/CSS/JS)
    • Astoria - Android apps
    • (Java/C++)
    • Existing store apps/games
    • (C++/C#/JS)
    • Universal windows apps
    • (C++/C#/JS)
    • Music
    • Movies & TV
    • Centennial - Classic windows apps
    • (C/C++/.NET/Win32 API)
    • Islandwoods - IOS apps
    • (Objective-C/C++)
    • Coming soon
    • Content support in windows 10 store
    • Coming soon
    • Coming soon
  7. One store for all windows 10 devices

    Slide 7 - One store for all windows 10 devices

    • Mobile
    • Desktop
  8. Store is a universal windows application

    Slide 8 - Store is a universal windows application

    • Consistent experience across devices
    • Personally relevant and fresh content
    • Dynamic layouts
    • One store experiences
  9. Store is a universal windows application

    Slide 9 - Store is a universal windows application

    • Consistent experience across devices
    • Personally relevant and fresh content
    • Dynamic layouts
    • One store experiences
  10. Store is a universal windows application

    Slide 10 - Store is a universal windows application

    • Consistent experience across devices
    • Personally relevant and fresh content
    • Dynamic layouts
    • One store experiences
  11. Integrated with Microsoft online store

    Slide 13 - Integrated with Microsoft online store

    • Full catalog on web for apps, games, music and videos
    • Facilitates search engine queries
    • Store on Web
  12. Cross-sell physical and digital goods from your apps

    Slide 14 - Cross-sell physical and digital goods from your apps

    • Earn a 7% commission on apps, games, music, movies and videos
    • Generous attribution window
    • In-app purchases: 14 days!
    • Subscriptions: 6 months of renewals!
    • Paid downloads: 24 hours
    • Watch the channel 9 video for more details
    • Sign-up today: aka.ms/MicrosoftAffiliates
    • Introducing the store affiliate program
  13. Opportunity for developers to extend reach to businesses globally

    Slide 15 - Opportunity for developers to extend reach to businesses globally

    • Sell in volume to the largest installed base of business customers
    • Expand visibility of apps to businesses of all sizes around the world
    • Simple submission through Windows Dev Center to participate in consumer and business stores
    • Seamless for organizations and end-users
    • Organizations can search, acquire, manage and distribute apps in volume
    • For advanced scenarios Business Store integrates with commonly-available device management tools
    • Users install across Universal Windows Devices
    • Business Store for Windows 10
  14. One Windows Dev center

    Slide 16 - One Windows Dev center

  15. One Windows Dev center

    Slide 17 - One Windows Dev center

  16. Introducing One Windows Dev Center

    Slide 18 - Introducing One Windows Dev Center

    • One destination for supporting all Windows platforms
    • One registration
    • One app submission
    • Customer acquisition
    • Customer engagement
    • Powerful monetization
    • Rich analytics
    • One payout
    • Preview available now!
    • DEV.WINDOWS.COM
  17. dev.windows.com

    Slide 19 - dev.windows.com

  18. Slide 20

    • Microsoft Advertising ready
    • Simplified tax registration
    • Multi user accounts and roles
    • One registration
  19. Publish apps for Windows 10 device families, Windows 8.X and Windows Phone

    Slide 21 - Publish apps for Windows 10 device families, Windows 8.X and Windows Phone

    • Publish line of business apps to business store
    • Configure and manage services
    • Xbox Live
    • Ads
    • Push notifications
    • Application Flighting
    • One app submission
    • Application
    • Windows 10 packages
    • Windows 8 packages
    • Windows Phone packages
    • Service configuration
    • IAPs
  20. One set of Store Certification policies

    Slide 22 - One set of Store Certification policies

    • Windows-Age Ratings required for all applications
    • Quick Turnaround time
    • Store certification
  21. Promote your apps

    Slide 23 - Promote your apps

    • Campaigns
    • House ads
    • App install ads
    • Promotional codes
    • Channels and conversions report
    • Customer acquisition
    • twitter
    • Dec2015Newsletter
    • search
    • myBlog1209
    • userxxxx
  22. Slide 24

    • Assess
    • Trend analysis
    • Auto translated reviews
    • Engage
    • Public and Private response
    • Customer engagement
  23. Slide 25

    • Multiple business models
    • Subscriptions coming soon
    • Ad mediation extended for all Windows app types
    • Increased fill rates
    • Additional ad formats
    • Powerful monetization
  24. Rich analytics

    Slide 26 - Rich analytics

  25. Rich analytics

    Slide 27 - Rich analytics

  26. Earn money faster

    Slide 28 - Earn money faster

    • Single payout event
    • Lower payout thresholds
    • Unified payout statement
    • Get paid
  27. One Store New Opportunities

    Slide 31 - One Store New Opportunities

    • Reach all windows 10 device families
    • Microsoft store affiliate program
    • Business store for windows 10
    • One Store Reduced Complexity
    • Unified experience across devices
    • Leverage existing code investments
    • App discovery enhancements
    • Increase attach rate to apps across Windows Devices
    • One Windows Dev Center
    • Distribute apps to all Windows Device families
    • Customer Acquisition using tokens, campaigns and ads
    • Powerful analytics around store, OS and app metrics
    • User engagement with private and public responses
    • Quicker payouts with lower thresholds
    • Reach More Users More Devices
  28. 710: Deep dive on publishing universal windows apps - 5:00 PM, today

    Slide 32 - 710: Deep dive on publishing universal windows apps - 5:00 PM, today

    • 736: Acquiring users and monetizing your apps - 9:00 AM Friday
    • 761: Monetize and promote your Universal Windows app with ads - 12:00 PM Friday
    • Come see us at the Windows Insiders Lounge
    • https://developer.windows.com
    • Call to Action