Elise Nikole Chibucos - Shark Tank Investment Video Pitch
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Elise Nikole Chibucos - MKT500 Assignment 4 (Uploaded 6/14/2015)
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Slide 1 - Shark tank: New Stockholders/New Management of Operations Employees/New Administration/New Needs Employees
Slide 2 - Primary, Secondary, Capture Campaigns
- Primary, Secondary Operators, Operator Leadership
- Justifications for Shared Competition
- Conditions for Shared Competition
- Product, Place, Price, Promotion
- Papers Slides 1-4
- Sales and Marketing Beef and HealthBest Girls Beef™, company remains unnamed.
Slide 3 - Consumption: The USDA for embryo, bull, and for the USDA Hay Market™ reports on animals.
- Sales: The hog market and other meat markets, including fish and poultry. Noted success and fitness of the meat market is from Sanderson Farms financials increasing 12.4% in 2013 from 2012. (Sanderson Farms, Inc., 2013).
- Primary Campaigns
Slide 4 - Naming: The company grows associations between the company’s positive practices toward animals and with the customer eating lean meat, due to the nature of the animal’s exercised and well-fed body.
- Distributing: The company grows the customer’s use for the company.
- Branding: The company grows influence, distributing the brand name to foreign and domestic markets.
- Secondary Campaigns
Slide 5 - Segmentation: Large and successful, for an extremely competitive domestic market. Foreign market, picky about domestic competition.
- Targeting: Do marketing about the success of the competitive domestic market, marketing the value of competing successes for animal health.
- Positioning: Raise the size of the market so there is a greater chance at success. Large marketing campaign to raise the size of the market.
Slide 6 - Key Executives are The Owners Hind-Patton, The Chief Executive Officer of Operations Patton, The Managers of Operations: of Animals/of Security/of Labor Force/of Buildings and Landscaping, and The Administration of Hiring and Standards.
- The Meetings will be held with The Owners and The Chief Executive Officer of Operations The Managers of Operations Facility, Yard, and Trail Quality Control.
- Primary Operators
Slide 7 - The company is to do social and cultural marketing of the health development for animals, and for quality economic conditions.
- The threat to be protected against is if “development” begins to shift to Management of Operations of the Animals, when it should remain part of the Management of Operations of the Labor Force.
- The business hours are 24 hour, based on the exercise needs of the animals.
- The employees are expected to target market the groups that have health needs or requirements in their diets themselves.
- Secondary Operators
Slide 8 - Running Team KPI analytics on web media, as well as reporting on business gains and losses.
- Constant development of the team through minute to minute communication, in other words, on the written minutes of the previous daily meeting.
- To raise social awareness as a bi-monthly hour communication, the team will be able to research the company against other companies and what disruptions those other companies may be causing in the distribution network.
- To report to administration what needs to be hired for marketing to communicate the message of interest to possible new areas in the distribution network that are in disruption, in order to market research.
- To bring Operations into steps to new areas of the distribution network, that could be better run by our company.
- Operator Leadership
Slide 9 - The company was founded in 2015 and is already put away.
- The company’s vision is to market older, healthier cows as more worth. Our mission is to bring the vision into health.
- The company products are health, facilities and grasses.
- The company has the vision, and the money that is raised, will be used to further the vision for the whole market, as well as for personal competition in the market.
- Justifications for Sharing Competition
Slide 10 - Training opportunities.
- Paid breaks w/vacation days.
- Paid sickness/emergency days.
- Public transportation opportunities.
- Pay from quality controlled work weekly.
- Pension w/Insurance and Medicine.
- Conditions for Shared Competition
Slide 11 - To focus on overall meat consumption campaigns, with collaborations with the hog industry, potato production, and goat milk and cheese and butter production.
- To focus on a campaign for hygiene for the animals, including medicines, and clean birthing tools.
- To focus on researching and developing answers to housing animals and animal diets.
- To focus on the hygiene of the facilities for the animals, and also on the cleanliness of grass yards, developed for health.
- To focus on tests on seed.
- To focus on developing the cattle trail network, including seeding the trails and placing additional watering holes.
- To focus on developing the network inside the facilities from outdoors.
- Focal Points of Product
Slide 12 - To Focus On Developing The Network Inside The Facilities From Outdoors of Place
- distribution channels:
- Management of Operations of buildings and landscaping routes outdoor land and trails into facilities
- Build facilities large enough for development to be located inside
- Route from facilities to labor force addresses
- Place phone lines and communications at facilities
- Route animals into outdoor facilities
- Route owner, CEO, and Managements of Operations into indoor facilities
Slide 13 - The US meat, fish & poultry market sold $160.0 billion in 2013, growing 1.4% from 2009.
- The European markets sold $192.5 billion, growing 1.9% from 2009. Asia -Pacific and $300.0 billion, growing 3.4% from 2009 (Meat, Fish & Poultry Industry Profile: United States, 2014).
- Papers to Figure Prices
Slide 14 - STP: Marketing intent for large domestic, picky foreign.
- Primary Operators: the Names, the Chief Executive Officer of Operations, the Operations.
- Vision for the whole market.
- Extremely competitive.
- Promotional Points
Slide 15 - Global Meat, Fish & Poultry. (2014). Meat, Fish & Poultry Industry Profile: Global, 1-37. Retrieved from: https://blackboard.strayer.edu/
- Kinnucan, H. W., Hui, X., & Hsia, C. J. (1996). Welfare implications of increased US beef Promotion. Applied Economics, 28(10), 1235-1243. Doi: 10.1080/000368496327787. Retrieved from: https://blackboard.strayer.edu/
- Meat, Fish & Poultry Industry Profile: Global. (2013). Meat, Fish & Poultry Industry Profile: Global, 1-38. Retrieved from: https://blackboard.strayer.edu/
- Meat Industry Profile: United Kingdom. (2010). Meat Industry Profile: United Kingdom, 1. Retrieved from: https://blackboard.strayer.edu/
- Papers Slide One
Slide 16 - Meat, Fish & Poultry Industry Profile: United States. (2014). Meat, Fish & Poultry Industry Profile: United States, 1-39. Retrieved from: https://blackboard.strayer.edu/
- Miljkovic, D., Brester, G. W., & Marsh, J. M. (2003). Exchange rate pass-through, price discrimination and US meat export prices. Applied Economics, 35(6), 641. Doi: 10.1080/0003684022000035809. Retrieved from: https://blackboard.strayer.edu/
- Sanderson Farms, Inc. SWOT Analysis. (2013). Sanderson Farms, Inc. SWOT Analysis, 1-8. Retrieved from: https://blackboard.strayer.edu/
- Suiter, D. (2003). ASTM Committee F10 on Livestock, Meat, Poultry Evaluation Systems, 1-5. Retrieved from: https://blackboard.strayer.edu/
- US Census Bureau. (2015). http://www.census.gov
- USDA. (2015). http://www.usda.gov
- Papers Slide Two
Slide 17 - Bellezza S., Keinan A. (2014). Brand Tourists: How Non–Core Users Enhance the Brand Image by Eliciting Pride. Journal of Consumer Research, 41(2), 397-417. DOI: 10.1086/676679 Retrieved from: https://blackboard.strayer.edu/
- Koubaa, Yamen, Methamem, Rym, Boudali, Fort, Fatiha. (2015) Multidimensional structures of brand and country images, and their effects on product evaluation International Journal of Market Research. Vol. 57 Issue 1, p95-124. DOI: 10.2501/IJMR-2015-007. Retrieved from: https://blackboard.strayer.edu/
- Zarantonello, L., Schmitt, B. H., Jedidi, K. (2014). How to Advertise and Build Brand Knowledge Globally. Journal of Advertising Research, 54(4), 420-434. DOI: 10.2501/JAR-54-4-420-434. Retrieved from: https://blackboard.strayer.edu/
- Papers Slide Three
Slide 18 - Warner. (2014). Enhancing the Capacity to Create Behavior Change: Extension Key Leaders Opinions about Social Marketing and Evaluation. Journal of Agricultural Education. Vol 55, Issue 4, 176-190. DOI: 10.5032/jae.2014.04176. Retrieved from: https://blackboard.strayer.edu/
- Kumar, Purani, Sahadey. (2013). Conceptualizing Visual Service-Scape Aesthetics: An Application of Environmental Psychology. The Marketing Review. Vol 13, Issue 4, 347-376. http://dx.doi.org/10.1362/146934713X13832199716778. Retrieved from: https://blackboard.strayer.edu/
- Sahand, Fugh-Berman. (2013). Physicians under the Influence: Social Psychology and Industry Marketing Strategies. Journal of Law, Medicine & Ethics. Vol 41, Issue 3, 665-672. Retrieved from: https://blackboard.strayer.edu/
- Bailey. (2014). The Origin and Success of Qualitative Research. International Journal of Market Research. Vol 56, Issue 2, 167. DOI: 10.2501/IJMR-2014-013. Retrieved from: https://blackboard.strayer.edu/
- Royne, Levy. (2015). Reaching Consumers through Effective Health Messages: A Public Health Imperative. Journal of Advertising. Vol 44, Issue 2, 85-87. DOI: 10.1080/00913367.2015.1019249. Retrieved from: https://blackboard.strayer.edu/
- Papers Slide Four