MGT 220 - Company Research and Issue Analysis

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MGT 220 - Company Research and Issue Analysis

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  1. MGT 220 Term Project

    Slide 1 - MGT 220 Term Project

    • Research Support from the Online Library
    • Matthew LaBrake
    • Library Director for Online Degree Programs
    • matthew-labrake@berkeleycollege.edu
  2. Assignment Description

    Slide 2 - Assignment Description

    • Students will individually write and submit a research paper featuring an analysis of a corporation and a major issue facing that firm. By the end of this assignment, the student should develop an understanding of management practices that enables them to function more effectively in today's work environments, including an awareness of the issues of globalization, firm competitiveness, and the effect and impact of structure on firm performance.
    • This paper should demonstrate that the student understands how business trends affect an organization’s capability for achieving a competitive advantage in the 21st century business environment. The project will incorporate general management concepts and theory introduced and learned by students throughout the course and should demonstrate the student’s ability to both comprehend these concepts and apply knowledge learned in a systematic way.
    • Make sure you have read through the assignment details and rubric found in your course syllabus before continuing (found under course information in Blackboard)!
  3. Choose a Publicly Traded Company!!

    Slide 3 - Choose a Publicly Traded Company!!

    • Although this is not required, it will make your research much easier. By choosing a company listed on the New York Stock Exchange or NASDAQ you will find much more information in the library databases. If you choose a small/private company you will have to rely heavily on the Internet and will most likely need to interview management to complete your research. Make this assignment much easier on yourself by choosing a public company!
  4. What is this presentation about?

    Slide 4 - What is this presentation about?

    • This presentation will introduce you to some of the library databases that will be ideal for researching your chosen company and issue. Understanding how to access and use these databases will go a long way in determining your success on this project.
    • Why use library databases?
    • Databases are searchable collections of academic journals, magazines, newspapers, encyclopedias, reference books, company reports, etc.
    • Library databases are especially useful because they:
    • Get their information from professionals or experts in the field, which means that the information found in them is reliable for academic research.
    • Are updated frequently and include the date of publication. It is important that your paper contains current information.
    • Are easy to cite in a bibliography. In fact, many databases will even create the citation for you! This is important because you will need to cite all of your sources in MLA format.
    • Can help you. narrow down your topic or suggest related subjects. This is an important part of the research process.
  5. Log Into Blackboard!!!

    Slide 5 - Log Into Blackboard!!!

    • To access the library databases you will need to be logged into Blackboard. If, at any point, you are presented with a yellow screen asking you to log-in, use your blackboard credentials to do so!
  6. Library Business Databases to Explore

    Slide 6 - Library Business Databases to Explore

    • The library subscribes to over 80 databases. Some are general while others specialize in particular subject areas. The databases listed below are the best ones to use for this assignment!
  7. Differences in Content

    Slide 7 - Differences in Content

    • In this presentation we are going to take a look at two different business databases. It is important to understand what kind of information you can find in each!
    • Provides company profiles with detailed financial statements, annual reports, joint ventures, graphs, charts, stock information, a business description, history, property, subsidiaries, officers, etc. Use this database to find background information about your company.
    • Features thousands of full-text journals, dissertations, working papers, key business and economics periodicals such as the Economist, country-and industry-focused reports, and downloadable data. Its international coverage gives researchers a complete picture of companies and business trends around the world. Use this database to find articles about specific issues using key-word searches.
  8. Access Library Databases through Blackboard

    Slide 8 - Access Library Databases through Blackboard

  9. Browse the databases by subject, OR select “A-Z List” to see an alphabetical list of databases

    Slide 9 - Browse the databases by subject, OR select “A-Z List” to see an alphabetical list of databases

  10. Select the database you wish to explore from the list. Let’s start with Mergent Online!

    Slide 10 - Select the database you wish to explore from the list. Let’s start with Mergent Online!

  11. Perform a search for your company

    Slide 11 - Perform a search for your company

  12. You are now presented with the company overview. On this page you will find key company information, a business summary, key executives and more. Use the tabs across the top of the page to navigate through the various sections.

    Slide 12 - You are now presented with the company overview. On this page you will find key company information, a business summary, key executives and more. Use the tabs across the top of the page to navigate through the various sections.

  13. The executives tab will give you details on company officers and directors, including their compensation and biographies.

    Slide 13 - The executives tab will give you details on company officers and directors, including their compensation and biographies.

    • The equity pricing tab will allow you to view real time stock prices, and chart your own graph over a specified time period.
    • Federal security laws require all publicly traded companies to disclose information on an ongoing basis. Under the reports tab you can view and download all annual 10K reports for your company, as well as related industry reports. Companies are required to disclose and major issues they are facing in the 10K.
    • The news tab will show you headline news articles from the last 30 days. Browsing through these recent stories is a good way to decide on a topic for your paper. If a story is trending you should find lots of information in our databases.
  14. Now that you have obtained some background information on your company, it is time to search for specific articles related to your chosen issue. For this, we will use ABI/INFORM Complete. You will discover that you have to use more advanced search strategies to find the information you are looking for here.

    Slide 14 - Now that you have obtained some background information on your company, it is time to search for specific articles related to your chosen issue. For this, we will use ABI/INFORM Complete. You will discover that you have to use more advanced search strategies to find the information you are looking for here.

  15. For the purpose of this demo I will use Starbucks as an example company and social responsibility as an example issue. As we explore searching in ABI/INFORM Complete, pay special attention to the search strategies used to narrow down your results, and get the articles you are looking for.

    Slide 15 - For the purpose of this demo I will use Starbucks as an example company and social responsibility as an example issue. As we explore searching in ABI/INFORM Complete, pay special attention to the search strategies used to narrow down your results, and get the articles you are looking for.

    • Remember, research is a tricky process, and you may have to try a variety of search terms to get the results you are looking for. For example, we may need to identify additional keywords to use if we don’t find the results we are looking for. A keyword, is a word, or set of words, that best describes your topic. Performing a quick Google search before you begin your research can help you identify some additional keywords.
    • Example Search:
    • Company = Starbucks
    • Topic = Social Responsibility
    • Search for:
    • Starbucks AND “Social Responsibility”
    • Starbucks AND Business Ethics
    • Starbucks AND Sustainability
    • Starbucks AND Social Issues
    • Starbucks AND Civic Involvement
  16. Perform a search for your company and topic

    Slide 16 - Perform a search for your company and topic

  17. Adding “quotations” around your key words will ensure your search only brings back results that have those words in order.

    Slide 17 - Adding “quotations” around your key words will ensure your search only brings back results that have those words in order.

  18. Limit your search by publication date to find  the most up to date information available

    Slide 18 - Limit your search by publication date to find the most up to date information available

    • Wow, less than 1/10 of the results we started with
  19. Use additional key words to limit your results even further

    Slide 19 - Use additional key words to limit your results even further

  20. NEXT STEPSQuickly scan the list of items to identify the articles that appear to be most relevantSelect an articleRead through it Take notesCreate a citation for your source with one click!

    Slide 20 - NEXT STEPSQuickly scan the list of items to identify the articles that appear to be most relevantSelect an articleRead through it Take notesCreate a citation for your source with one click!

  21. Need Immediate help? Chat with a Librarian!!http://berkeleycollege.libguides.com/LibChat

    Slide 21 - Need Immediate help? Chat with a Librarian!!http://berkeleycollege.libguides.com/LibChat

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