Presentation.v2

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Presentation.v2

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  1. Viral Marketing 101

    Slide 1 - Viral Marketing 101

    • Tips to launching a successful viral campaign
    • 11/24/2014
    • 1
    • ALEXANDRA PEVERLY PRESENTS
  2. Agenda

    Slide 2 - Agenda

    • 11/25/2014
    • 2
    • Summary
    • Going Viral
    • Keys to Success
  3. 11/25/2014

    Slide 3 - 11/25/2014

    • 3
    • Going Viral
  4. 11/25/2014

    Slide 4 - 11/25/2014

    • Source: Marketingcharts.com
    • 4
    • What Goes Viral?
  5. 11/25/2014

    Slide 5 - 11/25/2014

    • Source: Webtrends.about.com
    • 5
    • Keys to Success
    • WHO?  WHAT?  WHEN?  WHERE?  WHY?
    • Know Your Medium
    • Portray Your Personality
    • Know Your Channels
    • Know Your Target Audience
    • Timing/Relevance
  6. 11/25/2014

    Slide 6 - 11/25/2014

    • Source: Forbes.com
    • 6
    • 1. Know Your Target Audience
    • Age, gender, location, ethnic background, marital status, income, etc.
    •  DEMOGRAPHIC 
    • Goes beyond the “external”
    • Psychology, interests, hobbies, values, attitudes behaviours, lifestyle, etc.
    •  PYSCHOGRAPHIC 
  7. 11/25/2014

    Slide 7 - 11/25/2014

    • 7
    • 2. Know Your Medium
    • Word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic
    •  HASHTAGS 
    • Commercials, clips, home videos, etc.
    •  VIDEOS 
    • Humorous image, video, piece of text, etc. that is copied (often with slight variations) and spread rapidly by Internet users
    •  MEMES/GIFS 
    • Images, quizzes, news stories, statuses, etc.
    •  OTHER 
  8. 11/25/2014

    Slide 8 - 11/25/2014

    • Source: Forbes.com, HubSpot.com
    • 8
    • Memes
    • One of the most recent, and most popular forms of online sharing
    •  KNOW YOUR MEME 
    • Very specific protocols to follow
    • Memes differ from other social media trends in that they must follow a very specific internet culture in order to be successful.
  9. 11/25/2014

    Slide 9 - 11/25/2014

    • SOURCE: AWOA.com
    • 9
    • 3. Timing/Relevance
    • Innovation and quick wit is rewarded
    • Don’t be the last one of the bandwagon
    • Trends change at the drop of a hat
    • Keep it fresh
    •  TIMING IS KEY 
  10. 11/25/2014

    Slide 10 - 11/25/2014

    • 10
    • 4. Know Your Channel
    • Numerous options
    • What do the users look like?
    • What mediums are used?
  11. 11/25/2014

    Slide 11 - 11/25/2014

    • Source: Hyperallergic.com
    • 11
    • Snapchat
    • 4th most popular social network among US teens
    •  THE DISAPPEARING AD
    • 43% of 12 to 24-year-olds use Snapchat at least once a day
    • Provides a fun and playful platform
    • Excellent opportunity to offer “teasers”
    • Don’t need to be a professional
  12. 11/25/2014

    Slide 12 - 11/25/2014

    • 12
    • Failing the Internet
    • Wrong Medium
    • Wrong Channel
    • Wrong Audience
    •  #McDStories
    • Wrong Medium
    • Bad Timing
    • Poor Judgement
    •  Bill Cosby Meme
  13. 11/25/2014

    Slide 13 - 11/25/2014

    • Source: Forbes.com
    • 13
    • 3. Portray Your Personality
    • Focus on your mission
    •  HAVE FUN WITH IT! 
    • Educate people
    • Create something memorable in a spirit of fun.
    • Keep it within the framework of the overall brand
    • “Humanize” the company
    • Get lucky
  14. 11/25/2014

    Slide 14 - 11/25/2014

    • 14
    • Ride the Viral Wave
    • “The economic concept that the more users share or use an image, a phrase, or a product or service, the more value it has. In fact, the more a highly networked message is shared, the faster its energy increases, like a kind of gravitational pull.” - Larry Downes
    •  THE NETWORK EFFECT 
  15. 11/25/2014

    Slide 15 - 11/25/2014

    • 15