Using Social Media, Technology and Email to Organize a Community for Action

Presenter: Rachel Bunin Social media has changed the way communities and social movements are formed, operate, and succeed. Grassroots organizations seeking social change have to embrace the basic elements of technology in order to be effective in our current world. Although groups use varying degrees of technological sophistication, you don't have to be a whiz programmer or master of technology to be able to use technology to make a difference.

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Using Social Media, Technology and Email to Organize a Community for Action

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Presenter: Rachel Bunin Social media has changed the way communities and social movements are formed, operate, and succeed. Grassroots organizations seeking social change have to embrace the basic elements of technology in order to be effective in our current world. Although groups use varying degrees of technological sophistication, you don't have to be a whiz programmer or master of technology to be able to use technology to make a difference.
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  1. Using Social Media, Technology and Email to Organize a Community for Action

    Slide 1 - Using Social Media, Technology and Email to Organize a Community for Action

    • Rachel Bunin
    • Cengage Learning Author
  2. 2

    Slide 2 - 2

    • 2015 Cengage Learning Computing Conference
    • Roadmap
    • You can affect change.
    • You can make a difference.
    • Backstory and the mission
    • Right tools for the job
    • Rally the troops and raise the cash
    • Strategy for organizing
    • Learn from your neighbors
  3. The Backstory

    Slide 3 - The Backstory

    • 1 x 2 = square miles
    • 17,000+ residents
    • Median age: 41.8
    • Middle-class families
    • NJ COAH laws
    • Zoning laws
    • 2015 Cengage Learning Computing Conference
    • 3
    • Dumont
  4. 4

    Slide 4 - 4

    • 2015 Cengage Learning Computing Conference
    • Overview
    • Online collaboration tools
    • Facebook– of course
    • Power of the #hashtag
    • Social media
    • Right tools for the job
    • technology tools– hardware
    • Right tools for the job-
    • technology tools– software
    • Search and communication tools
    • Contact lists and other documents
  5. The Strategy For Organizing

    Slide 5 - The Strategy For Organizing

    • Know the:
    • Mission
    • Key players to build your team
    • Limits of the players and partners
    • Technology level of your team
    • Technology level of your audience
    • Don’t be:
    • Discouraged
    • Dissuaded
    • Afraid to learn new tricks
    • 2015 Cengage Learning Computing Conference
    • 5
  6. Right Tools For The JobOld School

    Slide 6 - Right Tools For The JobOld School

    • Clipboards
    • Megaphones
    • Telephones
    • Newspapers
    • Flyers
    • Door to door
    • Petitions
    • Robocalls
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    • 6
  7. Right Tools For The JobTechnology Tools-- Hardware

    Slide 7 - Right Tools For The JobTechnology Tools-- Hardware

    • Smartphones
    • Computers
    • Tablets
    • Digital cameras
    • photos
    • videos
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    • 7
  8. Right Tools For The Job Technology Tools-- Software

    Slide 8 - Right Tools For The Job Technology Tools-- Software

    • Internet
    • Email
    • Apps
    • Text messaging
    • Multimedia messaging
    • Software programs
    • Social media
    • 2015 Cengage Learning Computing Conference
    • 8
  9. Search Tools

    Slide 9 - Search Tools

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    • 9
  10. Create A Contact List

    Slide 10 - Create A Contact List

    • Clipboard v. Tablets
    • Data fields:
    • Name
    • Email
    • Phone (cell v. landline)
    • Mailing address (mapping tools)
    • Data file format tips
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    • 10
  11. Text Communication

    Slide 11 - Text Communication

    • Address
    • Contact list
    • Fields
    • Labels
    • Privacy issues
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    • 11
    • Setting up and using Email
  12. Text Communication

    Slide 12 - Text Communication

    • Email
    • Text messaging
    • for key players only
    • Google+ features
    • Social networking
    • 2015 Cengage Learning Computing Conference
    • 12
    • Within the team vs. to the outside world
  13. Voice And Video Communication

    Slide 13 - Voice And Video Communication

    • Video calls
    • Skype
    • Google Hangouts
    • ICQ
    • Cellular v. Wi-Fi
    • Robocalls for events
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    • 13
    • Within the team vs. to the outside world
  14. Document Creation Tools

    Slide 14 - Document Creation Tools

    • Microsoft v. Open Office
    • Adobe Acrobat v. Reader
    • Graphics programs
    • Mapping tools
    • Survey tools
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    • 14
    • Word processor
    • Publisher
    • Presentation
    • PowerPoint
    • Prezi
    • Keynote
    • Others
    • Database
    • Access
    • Outlook
    • Acrobat
    • Excel
  15. Documents

    Slide 15 - Documents

    • Spreadsheets
    • Presentations
    • Schedules and calendars
    • Database files
    • Surveys and petitions
    • PDFs
    • Letters
    • To officials
    • To media outlets
    • 2015 Cengage Learning Computing Conference
    • 15
  16. Documents

    Slide 16 - Documents

    • 2015 Cengage Learning Computing Conference
    • 16
  17. Online Collaboration ToolsWorking In The Cloud

    Slide 17 - Online Collaboration ToolsWorking In The Cloud

    • Google Drive
    • Google Docs
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    • 17
  18. Online Collaboration ToolsWorking In The Cloud

    Slide 18 - Online Collaboration ToolsWorking In The Cloud

    • OneDrive
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    • 18
  19. 2015 Cengage Learning Computing Conference

    Slide 19 - 2015 Cengage Learning Computing Conference

    • 19
    • Reuse And Recycle
    • Lawn signs
    • Newspaper ads and Banners
    • Magnets
  20. Learn From Your Neighbors

    Slide 20 - Learn From Your Neighbors

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    • 20
    • Rockland Desalination
    • Haverstraw
    • Protect the Palisades
    • SOD NM United Water
    • Bergen Swan
    • Crossroads
    • Mahwah
    • Russell Farms
    • Wyckoff
    • Patrick Farm
    • Ramapo
  21. Facebook– Of Course.

    Slide 21 - Facebook– Of Course.

    • Finding a page name
    • Setting up the page
    • Getting people to LIKE you
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    • 21
  22. Facebook

    Slide 22 - Facebook

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    • 22
    • Administrator duties
  23. Weekly Updates

    Slide 23 - Weekly Updates

    • Facebook bragging rights
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    • 23
  24. Power of the Hashtag

    Slide 24 - Power of the Hashtag

    • Know the audience
    • Hashtag pitfalls
    • Research the hashtag
    • Instagram
    • Twitter
    • Facebook
    • Google+
    • Tumblr
    • Pinterest
    • YouTube
    • Kickstarter
    • Vine
    • Flickr
    • 2015 Cengage Learning Computing Conference
    • 24
    • hash·tag: A word or phrase preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it.
    • #Hashtag Power
    • #Dumont
    • #Farm
    • #Farm’D
    • #SOD
  25. Twitter…

    Slide 25 - Twitter…

    • Pros and cons of a Twitter feed
    • Stagnant Twitter feeds
    • @FarmDumontNJ v. #FarmDumontNJ
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    • 25
    • Twitter ”…an online social networking service that enables users to send and read short 140-character messages called "tweets". Registered users can read and post tweets, but unregistered users can only read them.”
  26. 2015 Cengage Learning Computing Conference

    Slide 26 - 2015 Cengage Learning Computing Conference

    • 26
    • Move On
    • If something doesn’t work, drop it.
  27. Instagram – Pinterest – Tumblr- YouTube- LinkedIn – Google+

    Slide 27 - Instagram – Pinterest – Tumblr- YouTube- LinkedIn – Google+

    • Make the most of social media
    • Text
    • Photo
    • Videos
    • Know your audience
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    • Other Internet options
  28. Using Geography

    Slide 28 - Using Geography

    • GPS
    • Location services
    • Mapping apps
    • Google maps
    • Waze
    • Checking in
    • Social media mapping
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    • 28
    • Mapping and location tools
  29. Raising The Cash

    Slide 29 - Raising The Cash

    • How much do you need?
    • Do you declare a 501c.3?
    • Online pleas
    • Cash donations
    • The pitcher
    • Crowdfunding
    • Store the cash
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    • 29
    • http://www.crowdfunding.com/
  30. Rally The Troops

    Slide 30 - Rally The Troops

    • the word out
    • the media on your side
    • local cooperation
    • video and photos
    • Use technology
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    • 30
    • Get…
  31. Bragging Rights

    Slide 31 - Bragging Rights

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    • 31
  32. Thank you!

    Slide 32 - Thank you!

    • Questions and Answers
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    • 32